„Why A Die-Hard Mechanical Watch Lover Can’t Get The Apple Watch Off His Wrist“
Jack Forster schreibt seit 20 Jahren über Uhren. Sein Leitartikel für Hodinkee.com zur Apple Watch besitzt ein paar clevere Beobachtungen.
Now, the title of this story poses a question: could the Apple Watch displace a mechanical watch? Right now I think it could.
Conventional wisdom has it that the Apple Watch is only really a threat to quartz and mechanical watches in a comparable price range. I’m not sure that’s true, and there are several reasons. One place the threat is most obvious might surprise you: the bracelet of the black DLC-coated Watch. This is probably the single best designed bracelet I’ve ever seen on any watch, period. […] It’s astonishingly intelligently designed and should have the watch industry really worried, and yet somehow, I’ve read almost nothing about it, either in watch specialist media or elsewhere. […]
I think the Apple Watch is winning the smartwatch wars right now for several reasons: better UI is one (I struggle to find Android Wear compelling, in any form, at least so far) and its ability to keep your phone in your pocket, and your head up, is another. One of its biggest secrets, though, is this: it shows every indication of having been made by people who love and understand watches, and who know that for any kind of wearable to succeed, it has to be love at first sight. And that’s why it’s not only a threat to other smartwatches, but to mechanical watchmaking.
Der Seitenblick auf die traditionelle Uhrenindustrie, den auch Forster wirft, ist durchaus interessant. Damit Apples Watch aber dauerhaft ein Erfolg bleibt, müssen die Schweizer Hersteller nicht gleichzeitig (Kunden) verlieren. Die ersten elf Millionen Käufer und Käuferinnen, die Apple seit April 2015 für ihre Uhr gewann, sind für mich insgesamt ein positives Zeichen, dass Apples Wahl fürs Handgelenk richtig war.