Beats-Ad mit iPhone-Besetzung: „The Game Before The Game“

➝ Video

Beats Electronics has introduced its push for the World Cup — and it includes a plug for Apple, which is planning to buy the company for $3 billion. In the five-minute clip, created by R/GA, soccer player Neymar Jr. is given a pep talk before the start of a big game and asked to „run like it’s the last day of your life.“

Shareen Pathak | Mark Bergen | Ad Age

Beats ist „cool“.