„The Apple Watch, Five Years In”
Heute vor fünf Jahren startete die erste Apple Watch in den Verkauf.
Die Anzahl der großen Interviews, die Jonathan Ive in den letzten Jahren gab, lässt sich an zwei Händen abzählen. Eins von diesen Gesprächen führte er vor zwei Jahren mit Hodinkee-Chef Benjamin Clymer über die Apple Watch („Apple, Influence, and Ive”).
Something I’ve never shared about that process was that when we told some in the industry we planned to put Jony Ive from Apple on the cover of our magazine, a few partners said they would pull their advertising. That we were legitimizing Apple in the watch world. As if Apple needed legitimizing in any way. We ran the story anyway, and they did indeed pull their advertising. Some have returned, some have not. But we know that it is our job to report on the things happening in the watch world, and for the last five years, the Apple Watch has been chief among them. I think now most of our Swiss counterparts have come around, but man, what a five years it’s been.