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van Alex Olma
26. Juni 2020 – 11:43 Uhr

„Apple’s privacy changes represent Tectonic shift for Digital Ad Industry“

IDFA (Identifier for Advertisers) is shared with app makers and advertisers by default, but that will change once iOS 14 rolls out this fall. Then, users must give explicit permission through a popup for app publishers to track them across different apps and websites, or to share that information with third parties. […]

Apple didn’t kill its Indentifier for Advertisers, but rendered it useless, Eliashiv says. “It’s unlikely many consumers will say ‘yes’ to tracking when asked and, even if they do, saying ‘yes’ on one app is not enough. You also need to say ‘yes’ on all the other apps you’re seeing ads on for IDFA to be useful for attribution, retargeting, look-alike audiences and many other mobile measurement requirements,” he says. […]

Apple’s announcement drew criticism from both the Association of National Advertisers and the American Association of Advertising Agencies (4A’s). In a joint statement today, the groups said that “Apple’s actions appear to continue a damaging pattern that began with its Safari web browser and will now extend to its mobile app ecosystem.”

George P. Slefo | AdAge

Erst in der letzten Woche hatten wir eine der größten Datenpannen, die durch Werbetracking entstand, und ich wette: Keiner hat es mitbekommen.



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