„Apple finally breaks Android’s grip on Southeast Asia“
Screenshots via Facades
Yuni Pulungan, a 28-year-old project manager at a nonprofit in Jakarta, always thought of iPhones as luxury devices — too expensive to ever consider seriously. But when the Android phone she had used since 2019 ran out of storage and the camera started to degrade, she began to mull switching to a higher-quality phone, one she’d be able to enjoy and use for years to come.
In April, after nearly a year of meticulous research and teetering back and forth, Pulungan finally cracked and bought an iPhone 13. She hasn’t looked back. “The phone is durable and the camera doesn’t shake when recording videos,” she told Rest of World. “The audio is also good.” The sting of the high cost — $798, more than double the average monthly salary in urban Indonesia — was made much less painful with a cashback deal from the e-commerce site she bought it from. […]
Young professionals who had switched from Android to iOS in the past 12 months told Rest of World they were wooed by the phone’s superb camera and build, and its intuitive operating system. They said they would continue to buy iPhones as long as the quality of the brand held.
Verkaufsargument Qualität? Schockierend!