„How Apple Shot an Entire MLS Game Using Only iPhone“

A collage of five images showcasing various setups for filming a soccer match using iPhones. The first and third images show close-ups of iPhones mounted on equipment by the pitch. The second image shows an iPhone filming through a soccer goal net, capturing the field. The fourth image features a videographer with headphones operating an iPhone on a stabilizer during the game. The fifth image displays an iPhone on a tripod filming the field with players and spectators visible in the stadium.

Apple’s full highlights from the match below look pretty standard, which is actually quite the accomplishment. Achieving a professional-grade, industry-standard broadcast using a device people carry around in their pocket is seriously impressive.

As expected, the broadcast relied on much more than just the iPhone 17 Pro Max, though. As Brian Tong showed on Instagram, Apple attached some of its iPhone 17 Pro Max phones to industry-standard Fujifilm Fujinon broadcast lenses, creating an unusual-looking setup. It’s quite something to see a smartphone attached to a massive Fujinon lens.

Jeremy Gray | PetaPixel

Alle iPhones, die unter anderem in diesen Instagram-Videos sichtbar sind (@helloapple + @nostratongus), hängen am Blackmagic Camera ProDock. Es ist das essenzielle Hardware-Zubehör, das – wie angekündigt – diese famose Werbung für Apples Telefon macht.