„Introducing iPhone Pocket“

13. November 2025 – 13:35 Uhr

Typisch: Die Pro-Version (aka „Long“) bekommt natürlich keine knalligen Farben!

A product display for an "iPhone Pocket by ISSEY MIYAKE - Long - Black" for $229.95. A man wearing the pocket is showcased in a promotional shot. The product is black and is pictured hanging around the neck. There are color selection circles for blue, brown, and black.

Inspired by the concept of “a piece of cloth” hielt ich für einen Witz, bis ich die Abkürzung „APOC“ nachschlug.

Trotzdem sind alle Witze über iPhone Pocket in meiner Filterblase natürlich schon geschrieben. Der beste Scherz? Apples Produktfotografie! Sie lässt maximal vermuten, wie sich die Tasche tatsächlich trägt. Hypebeast und Vogue geben hier lebensnähere Einblicke.

A close-up shot of a person's hands placing a smartphone into a black, ribbed, wearable pouch. The pouch, designed to be worn around the neck, has a long strap folded over and is positioned on a light gray surface. Alongside the pouch are various items, including a black earbud case with the number "6" printed on it, a "BigFix" branded lip balm, a key ring with keys and a “Stone Island” tag, and a small key. The person's arm, visible at the bottom of the frame, is wearing a black long-sleeve shirt. The scene is framed as a video in a wide aspect ratio, with black borders on the top and bottom.

Leider ist das alles so ein bisschen egal, weil iPhone Pocket nicht bei uns erhältlich sein wird.

Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations1 and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

Apple.com/Newsroom

  1. Apple Canton Road, Hong Kong
    Apple Ginza, Tokyo
    Apple Jing’an, Shanghai
    Apple Marché Saint-Germain, Paris
    Apple Myeongdong, Seoul
    Apple Orchard Road, Singapore
    Apple Piazza Liberty, Milan
    Apple Regent Street, London
    Apple SoHo, New York City
    Apple Xinyi A13, Taipei ↩