Apple has purchased hundreds of the multimillion-dollar CNC machines, ex-engineers say. “At the time, the largest buyer of these machines was Rolex. And then Apple bought more than anyone had ever bought, including Rolex up until that point.” […] How precise are we talking? Well, for a little perspective, a human hair is about 70…

I already had a tremendous amount of respect for the team that made the Apple Watch. Its industrial and interface design respect centuries of watchmaking, all the while introducing something novel. As I researched and wrote this essay, my respect only increased. With the watch faces, Apple could have taken the easy way out by…

In making a watch, Apple enters the rare industry that can match its own obsession over detail. That was immediately clear in the time Apple chose to display on the device: nine minutes past 10 o’clock. Zachary M. Seward | Quartz 10:09 ist nicht nur ein Augenzwinkern in Richtung Rolex und TAG Heuer, sondern gleichzeitig…