„I Didn’t Write This Column. I Spoke It.“
Here’s what I do: Instead of writing, I speak. When a notable thought strikes me — I could be pacing around my home office, washing dishes, driving or, most often recently, taking long, aimless strolls on desolate suburban Silicon Valley sidewalks — I open RecUp, a cloud-connected voice-recording app on my phone. Because I’m pretty much always wearing wireless headphones with a mic — yes, I’m one of those AirPod people — the app records my voice in high fidelity as I walk, while my phone is snug in my pocket or otherwise out of sight.
And so, on foot, wandering about town, I write. I began making voice memos to remember column ideas and short turns of phrases. But as I became comfortable with the practice, I started to compose full sentences, paragraphs and even whole outlines of my columns just by speaking.
Then comes the magical part. Every few days, I load the recordings into Descript, an app that bills itself as a “word processor for audio.”
Apple nennt die Produktkategorie, in die auch ihre AirPods fallen, seit Januar nicht mehr „Others“, sondern „Wearables, Home, and Accessories“. Es ist die derzeit wohl am kräftigsten unterschätzte Geschäftssparte: Insbesondere die am Körper getragenen Mini-Computer legen aus dieser Kategorie im Moment jährlich um 50-Prozent zu.
Insgesamt erreicht dieser Geschäftszweig nach Apples Aussage bereits die Größe einer ‚Fortune 200‘-Firma.