„How CODA Won Best Picture“

Apple ist natürlich nur deshalb der erste Streamingdienst, der bei den Academy Awards in der Kategorie Bester Film ausgezeichnet wurde, weil Netflix und Amazon dort seit Jahren für die Akzeptanz der Film- und TV-Abodienste arbeiten.

Nichtsdestotrotz: Wenn es ein Film schafft zu begeistern, den richtigen Zeitgeist trifft und (mit etwas Glück) den korrekten Moment abpasst, fährt es die subjektive (!) Topwertung ein.

Nate Jones fasst den Hergang für Vulture perfekt zusammen. Lest unbedingt den ganzen Artikel.

Enough Academy voters got onboard that CODA wound up with three nominations. Still, this was not the picture of a future Best Picture winner: No film had won with so few since the 1930s. What explains the turnaround? This is just a hunch, but based on the way the season played out, I’d venture that a large percentage of Oscars voters simply hadn’t seen it by the nomination deadline. However, once they started catching up with all the nominees during phase two, they liked what they saw. And here, paradoxically, is where CODA’s muted opening actually seemed to help it. By the time final voting came around, films including The Power of the Dog, Belfast, and Don’t Look Up had already been picked over for months. Even though it had come out earlier than all of them, the fact that CODA had stayed so quiet actually made it feel like something fresh and new — a genuine discovery. (Yes, it was based on a 2014 French film, but if you’re wondering why that fact wasn’t brought up more, I’m guessing it’s because very few people have seen La Famille Bélier.)

TV+ bleibt für Apple natürlich ein „revenue diversification play“, aber in erster Linie ganz großes Marketing.