At this point, it’d be easy for endurance athletes to dismiss the Apple Watch Ultra. And for the moment, yes, that probably makes sense. However, I sure as hell wouldn’t bet against Apple closing these gaps – and likely closing them quickly. They are keenly aware of these gaps, and also keenly aware that this…

As I wrote at the outset, it’s good that the Ultra isn’t the first and only Apple Watch. It’s too big (and too expensive) for most people’s tastes and needs. But it’s not that big. It’ll look big and chunky on smaller wrists, but I saw several women trying it out in the hands-on area…