„Inside Apple’s Insanely Great (Or Just Insane) New Mothership“
Steven Levy über Steve Jobs „letzte Produktveröffentlichung“.
It’s probably more accurate to say that Apple Park is the architectural avatar of the man who envisioned it, the same man who pushed employees to produce those signature products. In the absence of his rigor and clarity, he left behind a headquarters that embodies both his autobiography and his values. The phrase that keeps coming up in talks with key Apple figures is “Steve’s gift.” Behind that concept is the idea that in the last months of his life, Jobs expended significant energy to create a workplace that would benefit Apple’s workers for perhaps the next century. “This was a hundred-year decision,” Cook says. “And Steve spent the last couple of years of his life pouring himself in here at times when he clearly felt very poorly.
“Could we have cut a corner here or there?” Cook asks rhetorically. “It wouldn’t have been Apple. And it wouldn’t have sent the message to everybody working here every day that detail matters, that care matters.” That was what Jobs wanted—what he always wanted. And the current leaders of Apple are determined not to disappoint him in what is arguably his biggest, and is certainly his last, product launch. “I revere him,” Cook says. “And this was clearly his vision, his concept. Our biggest project ever.”
„It’s not just what it looks like and feels like. Design is how it works.“ – ist mittlerweile ein viel zu oft zitierter Spruch. Insbesondere im Kontext von Apple Park scheint es aber notwendig daran zu erinnern.
Apples neues Hauptquartier ist nach Levys Beschreibung primär geprägt von seiner Funktion und erst im zweiten Schritt wurde das ‚Look-and-feel‘ bedacht.
